• ARTICLES

The preference axis: ambiguity and complexity in personal construing

Frances, M.

Keywords:
preference, dilemma, ambiguity, choice, core constructs, laddering.

Abstract:
This paper offers a simple method for clarifying personal meaning where there is ambiguity and dilemma, particularly at superordinate levels of construing. I outline a potential method which converts a bipolar construct into a matrix for exploration when there is no clearly preferred pole. Some of the theoretical and practical implications are discussed, and I suggest the addition of this method to the possible techniques for laddering constructs. The method is applicable in both clinical and organisational settings, particularly in situations where no immediate action or decision is required.